When Dr. Hansen opened his brand-new orthodontic practice, he was staring down the barrel of hundreds of thousands in startup debt, a lease payment, and the pressure of supporting his young family with two small children at home.

Like most new practices, visibility was a struggle. No one knew he existed yet. He needed traction—but didn’t want to throw money into marketing that might work.

So, we ran a giveaway campaign using our Fishers of Leads framework.

The Bait?

A simple but powerful offer: Win a Free Set of Braces.

We launched a Facebook and Instagram ad targeting local families. Within days, the practice was flooded with interest.

📈 The results?

371 leads

Over 25 new patients started

$100K+ in revenue generated from patients who converted after the initial visit

Here’s what made it work:

✅ Instant exposure. In less than a week, Hansen Orthodontics became known in their local community. The giveaway gave people a reason to check them out, follow their page, and enter their info.

✅ Trust-building follow-up. A few patients booked on their own just from seeing the ad. But the real breakthrough came when Dr. Hansen and his team personally called the leads, built rapport, and answered questions. That simple outreach led to over 25 new patients walking through the door.

✅ Momentum for a brand-new practice. What started as a giveaway turned into a pipeline of paying customers, referrals, and reviews. It gave the Hansen family a stable foundation in their first month of business—and helped them breathe easier.